Work · a website for cleaning services in Gothenburg, Sweden Städly
Städly had a reputation but no visibility on Google. We built a fixed-price website that brings in new customers from search.
What did the site deliver? Measured in Google.
+170 %
1,453 → 3,933 clicks from Google, 90 days against the 90 before.
+57 %
355,421 → 559,348 impressions in Google, same periods.
pos. 3.4
Average position for "städfirma göteborg" (cleaning company Gothenburg).
Source: Google Search Console, search analytics, type web, dataState final, daily sum, sc-domain:stadly.nu, fetched 2026-09-29. The comparison is 2026-06-30 to 2026-09-27 against 2026-04-01 to 2026-06-29.
The starting point
Städly is a cleaning company in Gothenburg with satisfied customers who recommended them to others. Customers were never the problem.
The problem was that recommendations have a ceiling. Anyone who already knows someone who has hired Städly finds them. Everyone else searches for “städfirma göteborg” (cleaning company Gothenburg), and Städly was not there at all. That is an expensive position to be in, because the competitors on the first page do not need to clean better. They only need to be there when someone searches.
What we did
A new site in fourteen days, built as a static site in Astro. Every page is delivered fully rendered instead of being assembled in the visitor’s browser. The difference shows most on mobile, where most cleaning searches happen and patience is shortest.
The content was structured around how people search, not around how the company is organised:
- One page per service (home cleaning, move-out cleaning, deep cleaning, window cleaning), so each service can rank for its own term instead of sharing space on a home page
- The fixed price written out instead of “contact us for a quote”. Price is the most common reason someone leaves a cleaning site, and it is cheaper to answer the question than to chase the person who left
- Guides for what people search before they have decided: how to get an oven clean, what the Swedish RUT tax deduction for household services actually covers, how often you need a deep clean
- The Google Business Profile updated, and the company listed on the Swedish directories hitta.se and eniro.se, so the name matches everywhere
The guides are not filler. They are the way to reach someone who has not yet decided to buy anything, and they turned out to be one of the largest traffic sources.
What it delivered
Latest measurement in Google Search Console: 170% more clicks from Google from 30 June to 27 September 2026, compared with the 90 days before (1 April to 29 June).
Measured in Google Search Console, 16 May to 13 August 2026 (90 days):
- 2,788 clicks from Google on 488,626 impressions
- Average position 12.3 across all search terms
- Position 3.4 for “städfirma göteborg” (cleaning company Gothenburg): 17,163 impressions on that term alone, 51 clicks
- Position 9.0 for “hemstäd göteborg” (home cleaning Gothenburg) and 8.8 for “ugnsrengöring” (oven cleaning), which alone brought 27 clicks
The searches that bring the traffic
| Search | Position | Clicks |
|---|---|---|
| städly | 1.0 | 218 |
| städly göteborg | 1.0 | 58 |
| städfirma göteborg (cleaning company Gothenburg) | 3.4 | 51 |
| ugnsrengöring (oven cleaning) | 8.8 | 27 |
| hemstäd göteborg (home cleaning Gothenburg) | 9.0 | 17 |
| stadly (misspelled) | 5.0 | 15 |
The distribution says the most. The three largest name searches, “städly”, “städly göteborg” and the misspelling “stadly”, together account for 291 clicks. The remaining 2,400 or so come from people who did not know Städly existed when they started searching.
That was the whole point of the build: to stop depending on people already knowing your name.
